The
Toronto Star features
Fluf, a Toronto-based custom pillow company that has successfully transformed from a small Queen West boutique into a prosperous wholesale business. The company's founders, Torontonians Terra Kushner, 34, and Nathalie Butterfield 38, were able not only to grow their company during a recession but to make the switch to exclusively eco-friendly products.
"Looking back, Butterfield says the timing was lucky. In the fall of 2008, when the worst of the recession came, Fluf had already reduced its overhead and moved into a small office in Liberty Village."
"By then, all their products were not only design-savvy but also eco-friendly. The inspiration for creating greener products came from their families. "We were making a lot of those [eco-friendly] changes at home because we had young families," says Kushner who, like Butterfield, has two young children. "
"Early on, the duo had trouble finding printed fabrics made with eco-friendly dyes and fabrics, such as hemp and organic cotton, to make into pillows. So they launched their own line of sustainable printed fabric. The fabric line, which is locally hand-printed, includes several nature-inspired patterns with names like Blizzard and Rainfall. There are also playful patterns, such as one with drawings of desserts."
read full story
hereoriginal source
Toronto Star